30,000

That’s how many people are supposed to pass through the Olympia here in London England for the 2012 BETT. That’s 30,000 educators and school officials from all over–not only the United Kingdom, but from all over Europe, parts of Africa and Asia. To say there’s a fascinating cross section of the world’s culture the very definition of an understatement.

And, it’s not an overstatement to say that Letters alive is a hit on a global scale. We only brought a few kits with us from the States and they are going quicky.

LA continues to draw crowds

There have been several times that our presentation has been a standing room only event, with folks clogging the aisles. People are genuinely amazed with Letters alive.

I can’t see things slowing down as the show moves forward. In fact, I think the opposite will happen. I think there’s going to be a snowball effect, word will  travel, and people will hear about Letters alive all over the show and seek us out.

Why do I think that? Because it’s already happening that way now.

- Chris Brennaman